/*! tailwindcss v4.2.1 | MIT License | https://tailwindcss.com */
@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before{box-sizing:border-box;border:0 solid;margin:0;padding:0}::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){-webkit-appearance:button;appearance:button}::file-selector-button{-webkit-appearance:button;appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.relative{position:relative}.start{inset-inline-start:var(--spacing)}.table{display:table}.antialiased{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}}@font-face{font-family:IBM Plex Mono;src:url(/fonts/ibm-plex-mono-400-latin.woff2)format("woff2");font-display:swap;font-style:normal;font-weight:400}@font-face{font-family:IBM Plex Mono;src:url(/fonts/ibm-plex-mono-400-latin-ext.woff2)format("woff2");font-display:swap;font-style:normal;font-weight:400;unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:IBM Plex Mono;src:url(/fonts/ibm-plex-mono-600-latin.woff2)format("woff2");font-display:swap;font-style:normal;font-weight:600}@font-face{font-family:IBM Plex Mono;src:url(/fonts/ibm-plex-mono-600-latin-ext.woff2)format("woff2");font-display:swap;font-style:normal;font-weight:600;unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}:root{--black:#050505;--white:#f4f3ef;--orange:#ff4b0b;--acid:#eaff12;--teal:#0bb9ad;--navy:#0c3046;--navy-deep:#07283b;--line:#0505052e;--font-ibm-plex-mono:"IBM Plex Mono"}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--black);color:var(--black);font-family:var(--font-geist-sans), Arial, Helvetica, sans-serif;-webkit-font-smoothing:antialiased;margin:0}a{color:inherit;text-decoration:none}a:focus-visible{outline:3px solid var(--acid);outline-offset:4px}.skip-link{z-index:100;background:var(--acid);color:var(--navy-deep);font-family:var(--font-ibm-plex-mono), monospace;padding:12px 16px;font-size:12px;position:fixed;top:12px;left:12px;transform:translateY(-180%)}.skip-link:focus{transform:translateY(0)}.page-shell{width:min(100% - 64px,1440px);margin-inline:auto}.site-header{z-index:20;height:88px;color:var(--white);border-bottom:1px solid #ffffff2e;grid-template-columns:1fr auto 1fr;align-items:center;padding:0 32px;display:grid;position:absolute;top:0;left:0;right:0}.site-header nav{gap:32px;display:flex}.site-header nav a,.header-contact{font-family:var(--font-ibm-plex-mono), monospace;letter-spacing:.12em;text-transform:uppercase;font-size:12px;line-height:1}.site-header nav a{opacity:.78;transition:opacity .2s}.site-header nav a:hover{opacity:1}.header-contact{border-bottom:1px solid;justify-self:end;padding-bottom:6px}.brand-lockup{width:212px;height:68px;display:block;position:relative;overflow:hidden}.brand-lockup img{width:260px;max-width:none;position:absolute;top:-102px;left:-27px}.hero{min-height:100svh;color:var(--white);background:#131313;position:relative;overflow:hidden}.hero-image{filter:contrast(1.08);background:url(/moving-hero.png) 50%/cover no-repeat;animation:14s ease-in-out infinite alternate hero-breathe;position:absolute;inset:0;transform:scale(1.015)}.hero-shade{background:linear-gradient(90deg,#000000e6 0%,#0000009e 49%,#0003 100%),linear-gradient(#0000 48%,#000000ad 100%);position:absolute;inset:0}.hero-content{z-index:2;flex-direction:column;min-height:100svh;padding:150px 0 54px;display:flex;position:relative}.eyebrow{font-family:var(--font-ibm-plex-mono), monospace;letter-spacing:.16em;text-transform:uppercase;margin:0;font-size:11px;font-weight:600}.eyebrow:before{color:var(--orange);content:"✳";margin-right:10px}.eyebrow.light:before{color:var(--acid)}.hero h1{letter-spacing:-.066em;max-width:1150px;margin:auto 0 48px;font-size:clamp(64px,8vw,132px);font-weight:480;line-height:.86}.hero h1 span{color:var(--orange)}.hero-bottom{grid-template-columns:minmax(0,560px) auto;align-items:end;gap:48px;display:grid}.hero-bottom>p{color:#ffffffc7;margin:0;font-size:clamp(18px,1.5vw,24px);line-height:1.45}.hero-actions{flex-wrap:wrap;justify-content:flex-end;gap:12px;display:flex}.button-primary,.button-secondary{min-height:52px;font-family:var(--font-ibm-plex-mono), monospace;letter-spacing:.06em;text-transform:uppercase;border:1px solid #ffffff8a;justify-content:center;align-items:center;gap:12px;padding:14px 20px;font-size:12px;line-height:1.25;transition:background .2s,border-color .2s,color .2s;display:inline-flex}.button-primary{border-color:var(--acid);background:var(--acid);color:var(--navy-deep)}.button-primary:hover{border-color:var(--white);background:var(--white)}.button-secondary:hover{border-color:var(--white);background:#ffffff12}.button-primary svg{width:19px;height:19px}.section-dark{background:var(--navy);color:var(--white)}.section-light{background:var(--white);color:var(--black)}.section-navy{background:var(--navy);color:var(--white)}.manifesto{background:var(--navy);padding:128px 0}.manifesto-grid{grid-template-columns:1fr 2.15fr;gap:48px;display:grid}.manifesto h2,.section-heading h2,.difference h2,.contact h2,.paid-title h2{letter-spacing:-.055em;margin:0;font-size:clamp(48px,6vw,94px);font-weight:500;line-height:.96}.manifesto h2{color:var(--acid)}.lead{font-size:clamp(20px,2vw,30px);line-height:1.42}.manifesto .lead{color:#ffffffc7;max-width:820px;margin:52px 0 0}.manifesto-support{color:#ffffff9e;max-width:820px;margin:28px 0 0;font-size:17px;line-height:1.65}.brand-world{background:var(--navy-deep);color:var(--white)}.brand-world-image{border-bottom:8px solid var(--teal);margin:0;overflow:hidden}.brand-world-image img{aspect-ratio:1672/941;object-fit:contain;width:100%;height:auto;display:block}.brand-world-copy{grid-template-columns:.7fr 1.5fr .8fr;align-items:start;gap:40px;padding-top:110px;padding-bottom:120px;display:grid}.brand-world-copy h2{color:var(--acid);letter-spacing:-.055em;margin:0;font-size:clamp(42px,4vw,68px);font-weight:520;line-height:.95}.brand-world-copy>p:last-of-type{color:#ffffffbd;max-width:440px;margin:0;line-height:1.55}.services{padding:140px 0 150px}.split-heading{grid-template-columns:1fr 2.15fr;align-items:start;gap:48px;display:grid}.split-heading h2{max-width:1050px}.split-heading h2,.method-heading h2{color:var(--navy)}.service-list{z-index:1;border-top:1px solid var(--black);margin-top:104px;position:relative}.service-row{border-bottom:1px solid var(--line);grid-template-columns:80px 1fr minmax(300px,.8fr);align-items:center;gap:28px;padding:30px 0;transition:color .25s,padding .25s;display:grid}.service-row:hover{color:var(--teal);padding-left:12px}.service-number{font:12px var(--font-ibm-plex-mono), monospace}.service-row h3{letter-spacing:-.04em;margin:0;font-size:clamp(26px,3vw,48px);font-weight:480}.service-row p{color:#545454;max-width:540px;margin:0;line-height:1.55}.paid-media{background:var(--orange);color:var(--navy-deep);padding:140px 0}.paid-grid{z-index:1;grid-template-columns:1fr 1fr;gap:72px 80px;display:grid;position:relative}.paid-title h2{max-width:700px;margin-top:30px}.paid-copy .lead{max-width:650px;margin:0}.platforms{flex-wrap:wrap;gap:12px;margin-top:42px;display:flex}.platforms span{border:1px solid var(--navy-deep);font:12px var(--font-ibm-plex-mono), monospace;letter-spacing:.08em;text-transform:uppercase;border-radius:999px;padding:12px 18px}.media-deliverables{border-top:1px solid var(--black);grid-column:1/-1;grid-template-columns:repeat(4,1fr);display:grid}.media-deliverables div{border-right:1px solid #00000047;flex-direction:column;justify-content:space-between;gap:28px;min-height:190px;padding:22px 26px 0 0;display:flex}.media-deliverables div+div{padding-left:26px}.media-deliverables div:last-child{border-right:0}.media-deliverables b{font:12px var(--font-ibm-plex-mono), monospace}.media-deliverables span{max-width:260px;font-size:20px;line-height:1.25}.media-cta{border-bottom:1px solid var(--navy-deep);min-height:48px;font-family:var(--font-ibm-plex-mono), monospace;letter-spacing:.08em;text-transform:uppercase;align-items:center;gap:12px;margin-top:38px;padding:12px 0;font-size:12px;font-weight:600;display:inline-flex}.media-cta svg{width:19px;height:19px}.method{padding:140px 0 160px}.method-heading{grid-template-columns:.7fr 1.6fr .9fr;align-items:end;gap:40px;display:grid}.method-heading p:last-child{color:#565656;max-width:440px;margin:0;line-height:1.55}.method-list{border-top:1px solid var(--black);grid-template-columns:repeat(4,1fr);margin:100px 0 0;padding:0;list-style:none;display:grid}.method-list li{border-right:1px solid var(--line);min-height:300px;padding:24px 28px 0 0}.method-list li+li{padding-left:28px}.method-list li:last-child{border-right:0}.method-list li>span{color:var(--orange);font:12px var(--font-ibm-plex-mono), monospace}.method-list h3{letter-spacing:-.04em;margin:90px 0 18px;font-size:31px;font-weight:500}.method-list p{color:#5c5c5c;margin:0;line-height:1.55}.difference{background:var(--navy-deep);padding:140px 0}.difference-grid{grid-template-columns:.7fr 1.6fr .9fr;align-items:start;gap:40px;display:grid}.difference h2{font-size:clamp(46px,5.2vw,82px)}.difference-notes{border-top:1px solid #fff6}.difference-notes p{color:#ffffffb8;border-bottom:1px solid #ffffff2e;margin:0;padding:22px 0;line-height:1.55}.difference-notes strong{color:var(--acid);font-weight:500}.contact{background:var(--navy);padding:140px 0 36px;position:relative;overflow:hidden}.contact-layout{grid-template-columns:minmax(0,1fr);display:grid}.contact-copy h2{max-width:980px;color:var(--acid);margin-top:42px}.contact-copy .contact-button{max-width:620px;margin-top:48px}.contact-intro{color:#ffffffb8;max-width:700px;margin:32px 0 0;font-size:18px;line-height:1.6}.contact-button{font-family:var(--font-ibm-plex-mono), monospace;border-top:1px solid #fff9;border-bottom:1px solid #fff9;justify-content:space-between;align-self:end;align-items:center;gap:24px;padding:22px 0;font-size:18px;transition:color .2s,padding .2s;display:flex}.contact-button:hover{color:var(--acid);padding-left:10px}.contact-button svg{flex:none;width:26px;height:26px}.social-links{flex-wrap:wrap;gap:14px;margin-top:30px;display:flex}.social-links a{min-height:48px;font-family:var(--font-ibm-plex-mono), monospace;letter-spacing:.06em;text-transform:uppercase;border:1px solid #ffffff47;align-items:center;gap:10px;padding:10px 16px;font-size:12px;transition:border-color .2s,color .2s;display:inline-flex}.social-links a:hover{border-color:var(--acid);color:var(--acid)}.social-links svg{width:21px;height:21px}.footer{color:#ffffff94;font:11px var(--font-ibm-plex-mono), monospace;letter-spacing:.08em;border-top:1px solid #ffffff29;grid-template-columns:1fr auto;align-items:start;gap:40px;margin-top:140px;padding-top:34px;display:grid}.footer-brand p{color:#ffffffc2;text-transform:uppercase;margin:18px 0 0;line-height:1.5}.footer-meta{text-transform:uppercase;justify-items:end;gap:13px;display:grid}.footer-meta a{min-height:28px}.footer-meta a:hover{color:var(--acid)}.brand-lockup-footer{width:320px;height:108px}.brand-lockup-footer img{width:400px;top:-160px;left:-41px}@keyframes hero-breathe{to{transform:scale(1.055)}}@media (max-width:980px){.site-header{grid-template-columns:1fr auto;align-content:center;row-gap:10px;height:122px}.site-header nav{white-space:nowrap;scrollbar-width:none;grid-column:1/-1;gap:26px;padding-bottom:4px;display:flex;overflow-x:auto}.site-header nav::-webkit-scrollbar{display:none}.hero-content{padding-top:170px}.hero h1{font-size:clamp(58px,10.5vw,100px)}.manifesto-grid,.split-heading,.paid-grid,.method-heading,.difference-grid{grid-template-columns:1fr}.manifesto-grid,.split-heading{gap:42px}.service-row{grid-template-columns:60px 1fr 36px}.service-row p{grid-column:2/4}.media-deliverables,.method-list{grid-template-columns:repeat(2,1fr)}.method-list li:nth-child(2){border-right:0}.method-list li:nth-child(n+3){border-top:1px solid var(--line)}.difference h2,.contact h2{max-width:850px}.brand-world-copy{grid-template-columns:1fr;gap:34px;padding-top:82px;padding-bottom:90px}}@media (max-width:640px){.page-shell{width:min(100% - 36px,1440px)}.site-header{height:114px;padding:0 18px}.brand-lockup{width:160px;height:52px}.brand-lockup img{width:200px;top:-79px;left:-20px}.header-contact{font-size:10px}.site-header nav{gap:20px}.site-header nav a{font-size:10px}.hero-content{padding:158px 0 32px}.hero h1{margin-top:auto;margin-bottom:34px;font-size:clamp(50px,16vw,76px)}.hero-bottom{grid-template-columns:1fr;gap:34px}.hero-actions{justify-content:flex-start}.button-primary,.button-secondary{width:100%}.manifesto,.services,.paid-media,.method,.difference,.contact{padding-top:92px}.services{padding-bottom:100px}.manifesto h2,.section-heading h2,.difference h2,.contact h2,.paid-title h2{font-size:clamp(43px,13vw,62px)}.service-list{margin-top:68px}.service-row{grid-template-columns:42px 1fr 28px;gap:14px;padding:24px 0}.service-row h3{font-size:27px}.service-row p{font-size:14px}.paid-grid{gap:50px}.media-deliverables,.method-list{grid-template-columns:1fr}.media-deliverables div,.media-deliverables div+div{border-bottom:1px solid #00000047;border-right:0;min-height:150px;padding:22px 0}.method-list li,.method-list li+li{border-top:1px solid var(--line);border-right:0;min-height:auto;padding:26px 0 38px}.method-list h3{margin-top:50px}.brand-world-copy{padding-top:68px;padding-bottom:74px}.footer{grid-template-columns:1fr;align-items:start;margin-top:100px}.brand-lockup-footer{width:280px;height:96px}.brand-lockup-footer img{width:350px;top:-140px;left:-36px}.footer-meta{justify-items:start}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{transition-duration:.01ms!important;animation-duration:.01ms!important;animation-iteration-count:1!important}}